Consumer Behaviour Research

A global tech company wanted to understand the purchasing behavior of its customers, specifically, how they choose their suppliers, who is involved in the decision-making process, and what factors influence their choices. This research was essential for informing the company’s marketing strategy. Through a combination of primary and secondary research, my team and I used indirect, unbiased questioning techniques to uncover insights that served as proxies for the company’s key concerns. These findings enabled the company to develop new marketing initiatives and enhance the effectiveness of existing campaigns.