Projects

The Easter Campaign

BLR was averaging $28 per lead, until Easter. I designed a campaign rooted not in hard selling, but in human connection. During holidays and cultural moments like Easter, people naturally reflect on life, take a breath, and seek meaning beyond the everyday rush. Instead of pushing a product, the campaign simply reminded them of the importance of slowing down and enjoying the present. It didn’t sell. It spoke.

The result? A dramatic drop in cost per lead, from $28 to just $1.40. That’s a 95% decrease. Because when you stop interrupting and start resonating, people respond.

Enough is Enough

Gettysburg Battlefield Resort, a camping destination in Pennsylvania, was facing a major challenge, their Meta ad conversion costs were too high and showing no signs of improvement.

I stepped in with a comprehensive strategy that included a series of A/B tests and the development of high-performing creatives tailored to their audience. By analyzing what resonated and optimizing what didn’t, we turned things around.

Result: Conversion costs dropped from $30 to just $5.

A data-driven approach, consistent testing, and the right creative direction made the difference and delivered real, measurable results.

Lead Nurturing Program

Travel Resorts of America faced a critical problem: leads weren’t converting into sales. In today’s hyper-saturated digital landscape, leads lose interest fast. If businesses don’t act quickly and meaningfully, the opportunity slips away.I stepped in to fix that. I designed a full-funnel lead nurturing strategy that ensured no lead was left behind. First, I segmented the database into Hot, Warm, and Cold leads to better understand intent. Then, I built personalized email and SMS workflows tailored to each segment’s behavior and needs. To stay top-of-mind, I integrated cross-platform display touchpoints across Meta, Google, and Pinterest, serving content dynamically aligned with each lead’s stage in the customer journey.

The impact?

Dramatically improved conversion rates and ROI
Lowered CAC by 54%
And a funnel that didn’t just generate leads — it converted them

This wasn’t just optimization, it was transformation.