Every Bunny Loves Camping

BLR was averaging $28 per lead, until Easter. I designed a campaign rooted not in hard selling, but in human connection. During holidays and cultural moments like Easter, people naturally reflect on life, take a breath, and seek meaning beyond the everyday rush. Instead of pushing a product, the campaign simply reminded them of the importance of slowing down and enjoying the present. It didn’t sell. It spoke.
The result? A dramatic drop in cost per lead, from $28 to just $1.40. That’s a 95% decrease. Because when you stop interrupting and start resonating, people respond.