Romance in Camps

TRG, traditionally known for its strong boomer customer base, recognized the shifting market dynamics and set its sights on attracting a younger audience specifically, millennial couples. To support this transition, I developed a targeted campaign designed to reposition the brand as a go-to destination for young people madly in love. The campaign aimed to refresh TRG’s image and resonate emotionally with a new generation of romantics. One creative from the campaign is show below.